And for being a person who was using InDesign and Illustrator CS6 on a daily basis for work last year, I'm surprised at how much I have learned about both programs in just the Essentials courses alone. I didn't consider myself an expert, but felt comfortable in InDesign especially. And while I was competent in the program, I had (and have) so much more to learn not only about working more efficiently but also the real capabilities of the program itself.
And we haven't even touched on the interactivity in PDFs yet.
Taking the courses on Udemy has been really good for building the portfolio, and it's part of the reason I chose to check out Daniel Scott's courses: he lists that there are many real-world projects for just that purpose.
And that's just what I need.
To keep things interesting, I decided to invent a company and create various promotional and marketing materials for them. Just like any other company would do to garner interest from customers.
I present to you the fictional Green Acres Home & Garden Center.
Considering what that would mean for a cafe, I tried to find some photographs that would feel "breakfasty" as well as give the impression that the fruit is fresh and literally from the garden. Karthik Reddy had the perfect photograph on Pexels and I knew it was the one at first sight.
Would you like to make a reservation?
And now I get to do the really fun stuff.
In this layout, we have a front and back cover with three spreads in between. The Spring issue features articles about growing and cooking with herbs, the best way to encourage butterflies to your own garden, and the natural locally-grown foods available in the garden center’s cafe. It’s short and to the point, and full of visuals.
For the final image, I put together another cover for the Summer issue of the brochure. This way I get to show off the cover design, and how easily the photograph and layout colours can be updated to suit the new release.